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At RIZZ, we believe that every brand has the potential to captivate and charm its audience.
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"RIZZ” is a slang term derived from the word, "charisma". It was the Oxford Word of the Year in 2023, popularized by Gen Z and Gen Alpha on social media to signify charm, style, and attractiveness.
MEET YOUR EXPERTS


Dana Light
Dana Light is the Founder of RIZZ, dedicated to helping clients in commercial real estate succeed in competitive markets.
With over 18 years of experience in commercial real estate, Dana has a proven track record of identifying growth opportunities, building strategic relationships, and delivering measurable results. Her career spans leadership roles in marketing, research, and business development at George Smith Partners, Arixa Capital, Marcus & Millichap, and KB Home.
A native of Los Angeles, Dana earned her B.S. in Business Administration from the University of the Pacific.


Kimberly Hoffman
Kimberly Hoffman is a graphic design professional specializing in the real estate and financial industry.
With over 20 years of experience in graphic design and a passion for precision and creativity, she has held roles at Capital Group and TCW.
Formerly from the Midwest, Kimberly earned a B.S. in Design Communications from the University of Minnesota, and moved to Los Angeles 19 years ago. In her spare moments, she loves to draw and paint watercolors, and she has published two children’s books.
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